About us

Jim Nowell Credit Education provides Training and Consultancy services for the Financial Services industry, focusing on the area of Credit Risk Management.

As a training company, our goal is to provide valuable and memorable education for people who are new to the industry, quickly giving them the foundational knowledge that they’ll need in their careers.

We’re committed to helping companies to get the most out of their PowerCurve ® Strategy Management solutions, and to this end, we’re happy to provide (with the agreement of Experian) training and Consultancy about any aspect of Strategy Design Studio software.


About Jim Nowell.

After graduating from Leeds University in 1990 with a BSc (Hons) Degree in Data Processing, Jim started work as a Risk Analyst with GE Capital. He progressed to become a Portfolio Risk Manager, responsible for the Storecards Portfolio, and in 1993, he worked on the implementation of the Beta version of Strategy Manager.

In 1998, Jim joined Experian and worked in the Strategy Management Consultancy team. He has designed New Business and Customer Management solutions for a wide range of clients and markets, both in Europe and North America.

In 2005, Jim completed a 3-year distance-learning Financial Management MBA with Manchester Business School.

After spending 8 years in the Consultancy Team, Jim joined the Global Training team within Experian and became responsible for developing and delivering training courses to teach delegates how to use Strategy Design Studio software to :

(a) Design & Build new solutions

(b) Set details for every aspect of a strategy

(c) Analyse and Improve strategy performance using ‘Assisted Strategy Design’.

This training has been provided both ‘face-to-face’ in a classroom-type environment on-site (in over 60 countries across all 6 major continents), and through online workshops, conducted remotely.

In 2005, Jim invented “SimRisk”, an interactive Business Game training course in which analysts are shown what to look for when developing a Credit Strategy. They also see how to apply the strategies using Strategy Design Studio software.

This course has been delivered numerous times around the world, both on-site for individual organisations and in an online environment where different companies competed against each other.

Based on the hugely popular uptake of SimRisk events and courses, Jim developed the Trainee Lender business game training course which is designed for people who are new to Credit Risk Management.

Following the covid pandemic, the focus of Jim’s training switched from being tutor-led to being self-study. To support students in this, over three hundred 5-minute instructional videos have been created that demonstrate how to perform different tasks within the studio software.

Jim has the most supportive wife in the world and is blessed to have 2 grown-up stepdaughters who each have 2 wonderful children of their own. He wears his badge of “Appar” with pride!